B2B e-shop and customer zone for VALXON s.r.o.
Transformation of a classic e-shop into a specialised platform for corporate merchandising.
A unique system for assembling packages with flexible content configuration and delivery.
A central location for tracking orders, approving graphics, and accessing documents.
Full process automation by connecting the e-shop with the client's information system.
Initial Situation
Vision
Based on the identified needs, VALXON s.r.o. formulated a vision to create a comprehensive solution that would include:
- A new e-shop with a product catalogue transformed from a classic B2C model into a demand platform tailored to the specific needs of B2B merchandising.
- Full integration with the Caflou corporate information system, which would eliminate the need to work with multiple systems and enable all processes to be managed from a single location.
- A customer zone serving as a central communication point.
- Synchronisation with Google Drive ensuring automatic linking of print data to each project.
VALXON's original e-shop no longer met the current requirements for the effective functioning of a B2B merchandising platform. It lacked full process automation, which led to unnecessary manual work and slowed down business activities.
The existing solution did not allow for the effective management of an extensive product portfolio, including pricing rules dependent on order volume. It lacked the ability to bundle products and flexibly configure orders, which are key for the B2B segment.
Without a specialised request platform, the process of submitting and processing requests for merchandising products was lengthy and demanding. Customers did not have an intuitive tool for compiling complex orders with different packaging and delivery options.
The company lacked integration between its e-shop and the internal Caflou information system. Employees were forced to work with multiple separate systems simultaneously, which caused duplication of work, increased the risk of errors, and reduced overall efficiency.
There was no customer zone where clients could track their orders, approve graphic designs, and access documents. All communication was fragmented via email and telephone, which complicated the overview of project status and prolonged approval processes.
Vision of a B2B merchandising platform and customer zone
VALXON s.r.o. is a leading provider of strategic B2B merchandising and customised gift solutions. With more than 10 years of experience in the market, VALXON specialises in comprehensive solutions for corporate gifts and promotional items for a wide range of clients. As part of its commitment to providing top-quality services and streamlining its business processes, the company decided to invest in a new e-shop and customer zone.
VALXON's original e-shop no longer met current needs and requirements. The main problem was the lack of full automation, which the company required for efficient operation. Limited functionality and problematic product management led to inefficient merchandising enquiry and customer communication processes. These shortcomings were the main impetus for ordering a new e-shop and customer zone.
Goals
New e-shop transformed into a B2B demand platform.
Full automation of business processes.
Product packaging system with flexible content configuration.
Integration with the Caflou information system via the Make.com platform.
Customer zone for real-time order tracking.
Module for approving graphic data and print materials.
Our Solution
Backend
Built on PHP 8 using the Nette Framework, which provides powerful tools for enterprise application development and robust security.
Database
MySQL – ensures reliable storage and management of all system data
Search and filter
Implementation of ElasticSearch for fast and efficient searching and filtering of offered PV systems and other products
Front end
Modern responsive design implemented using HTML5, CSS3 and JavaScript
Consultation, planning
Analysis of the client's idea and requirements, feasibility consultation, and proposal of suitable technologies.
Iterative development and testing
Gradual improvement of the system, regular feedback, adjustment of the plan according to current needs.
External systems
Integration with external systems such as Raynet CRM, Bulkgate, Ares, etc.
Complexity of the system
The necessity of coordinating the development of many interconnected modules.
User interface
Creating an intuitive environment for complex technical calculations and processes.
Close cooperation with the client
Regular communication and client involvement in the decision-making process.
Flexibility
The ability to adapt to changing requirements and priorities.
1. E-shop with product catalogue
The new e-shop was implemented on the Ideatech CMS platform, which, thanks to its modularity, was quickly adapted from a standard B2C e-shop to a demand platform meeting the specific needs of B2B merchandising. The website provides a clear product catalogue with advanced features for corporate customers.
A key component of the e-shop is a pricing system based on the number of items ordered, which allows customers to obtain more favourable prices for larger orders. All products, including pricing rules, were imported from supplied XLS files.
2. Product bundling
As a new feature, we have implemented a sophisticated product packaging system. The completely rewritten shopping basket allows you to:
- Add various products to the shopping basket
- Create packages with flexible determination of the number of items for each product
- Automatically recalculate the total quantity when making changes
- Configure the delivery method for individual packages
This approach provides customers with maximum flexibility when compiling complex orders for merchandising products.
3. Customer zone
The customer zone serves as a central point of communication between the customer and VALXON. Registered customers can:
- Track the progress of all their orders in real time
- Approve graphic data and print materials
- Access order-related documents (PDF orders, proforma invoices, invoices)
- Receive notifications about changes in order status
The customer zone has significantly sped up the graphic design approval process and reduced the number of customer support queries.
4. Integration with external systems
An important part of the implementation was integration with external systems, which ensured full process automation and eliminated the need to work with multiple separate tools.
Caflou (information system)
- Connecting orders via the Make.com platform
- Automatic synchronisation of changes to the customer zone
- Centralised management of all processes in one place
Google Drive
- Synchronisation of print data for each project
- Automatic sending of documents to clients for approval
5. Implementation process
The implementation was carried out in an agile manner in weekly sprints. Regular meetings with key representatives of VALXON allowed us to continuously discuss progress, set priorities and jointly seek optimal solutions to potential challenges.
The main milestones of the project were the launch of a new e-shop with a product catalogue and the subsequent launch of the customer zone.
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